Road Feel: Building cars as mechanical and analog as possible is our main goal, so as to increase that connected feeling we all seek. Also, bringing in the right level of noise and vibration so we feel like we're driving neither a cloud, nor a tin box.

Long Lasting: Our cars will be built to last. And last. Reliable, with only basic regular maintenance, and built to be passed on for generations. Your car will be one you want to keep.

Easy to work on: A car should be designed from the ground up with its real life in mind. Water pumps fail, timing belts need replacing. These jobs should be accessible, and designed into the layout, so you aren't the one paying.

Community Focused: Community is important, as are opportunities for education. We want to bring people together over shared passions and interests. And we want our drivers to truly understand how to both use and work on our cars.

Accessible: Many low-volume builders and vehicle producers cater to the wealthiest clients. It's time that there was an enthusiast-car option for people who want to own and daily-drive their "fun" car. That's why our target is a car that's a little more affordable.

Business for People: We feel that it is the right of an employee to have a supportive and enriching work environment, with good benefits and opportunities for personal and professional advancement. It is the responsibility of the company to make that happen.

Ecologically Impactful: Resources are finite, and should be used thoughtfully. We will be using recycled and recyclable materials for construction, and we'll have buyback programs to reuse and recycle used parts. Our vehicles will be Partial Zero Emissions certified, and we will be supporting e-fuels development.